Tuesday, July 1, 2008
Martin Atkins - "Tour Smart - And Break The Band" DVD
Martin Atkins has spent the better part of 30 years touring, recording, performing, networking, running a label, screenprinting, and generally 'fucking it up (pigface)'. He's spent time with a number of pretty damned important bands. (look it up, or read my old Godsend Online interview with him here.)
In essence, Atkins knows his shit.
In-between all this musical work, Martin has been working as a lecturer, and he's now an author. His book, 'Tour Smart', has been hailed as an essential read for bands or artists who are looking at touring and building up a fanbase.
This DVD release, which basically collects a bunch of (mostly brief) clips of Atkins explaining and demonstrating his ideas and experiences, is an entertaining and oftentimes enlightening bit of work. From mapping out and strategizing a tour (his easy 'how-to' here could logically save new bands hundreds of dollars and many hours), to his no-nonsense marketing basics, this DVD is a wise investment indeed, for any musician or artist, regardless of genre or affiliation. Atkins' charismatic and animated personality is down-to-earth, and his tips are easy to grasp. This one's fun to watch if you're a fan of any of Atkins' many musical projects, but it's a must-have if you're starting a band, or even thinking about it. I, personally, am wiser for seeing this one! (Invisible/MVD Visual)