Friday, March 15, 2013

"Strange Fruit - The Beatles Apple Records" DVD

In their sixties heyday, as the Beatles were riding a wave to the top of the charts, they (and their management) decided to begin their own "artist-centric" record label called Apple Records. As an unauthorized documentary of the legendary label, this 162-minute DVD is absolutely essential for fans. 

Detailing now-obscure releases by names like Elephant's Memory, The Iveys, and Paul McCartney protege Mary Hopkin, as well as better-known releases by Badfinger and James Taylor, "Strange Fruit" includes interviews with experts, journalists, and the musicians themselves (though actual Beatles member interviews are not featured). Individual albums are dissected, and the involvement from McCartney, George Harrison, John Lennon, or Ringo Starr are noted. 

This is a fascinating and exhaustive look at the golden era of the Beatles and Apple  Records, and I applaud Chrome Dreams for this superlative release.

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