Sunday, March 22, 2009

Náttúra Campaign

photo by tzachritz

Back in June of 2008, a veritable 'who's who' of Icelandic pop and rock (namely, Bjork and Sigur Ros, plus Einar Orn's Ghostigital and Olöf Arnalds) converged upon Reykjavik to present a massive-scale free concert to raise awareness of looming industrial threats to Iceland's environment.
Together with other concerned citizens and activists, they created the Nattura website to make people aware of the environmentally destructive aluminum smelting factories that are already polluting their country, which has long been respected as being one of the cleanest and most naturally-harmonic cultures in the civilized world.

Nattura info
Nattura blog

The sites continues to be available to address other environmental threats to one of the world's most unspoiled destinations.

Bjork recorded a single ('Nattura'), with guest vocals by Radiohead's Thom Yorke, to further the cause (all sales went to the Nattura organization).
Now, a video feature has been released via iTunes (it's $9.99) that outlines Nattura's cause and the problems afoot in Iceland. A variety of artists, musicians, and citizens are featured, including both Bjork and Sigur Ros. A nearly-3-minute Quicktime trailer (it's absolutely stunning) can be viewed here:

trailer view thru itunes

or downloaded here:
trailer download

As well, a Bjork has appeared on youtube in these UK news segments...

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